If You Market and Sell Education, You Need a Different Kind of Platform
Whether you are a large, complex organization or a solo edupreneur, you probably recognize that there is great potential in the market for online courses and other types of education experiences for adult learners. But the kinds of learning management systems (LMSes) used by corporate training departments and academic institutions are a lousy fit for this market. Many are extremely complex and expensive, they aren't built to manage things like continuing education credit, and worst of all, they really aren't built to support marketing and selling.
ReviewMyLMS.com is a review site focused specifically on marketing-facing learning businesses and the learning management systems that power them. These learning businesses include, but are not limited to, trade and professional associations, training firms, continuing education divisions at colleges and universities, and solo edupreneurs. This niche focus provides valuable information to prospective LMS customers about real users’ experience with various LMSes. The site works on a pay-it-forward basis; once you give a review on your LMS, you can then read the reviews of others. If you can’t (or don’t want to) give a review, you can purchase a subscription to read reviews without providing a review.
Why Are Reviews So Important?
Let's face it, most of won't eat in a new restaurant or buy most household items anymore without reading reviews. We know that hearing from actual customers is usually much more helpful than relying only the sales and marketing language of vendors.
So why would we do the same thing when deciding to purchase software that will play a critical role in our business?
Sure, talking with a vendor's reference clients is one thing, but you know that you're not necessarily getting a balanced perspective from them. ReviewMyLMS.com gives software buyers like you honest, verified reviews you can trust.
In what Forrester Research has dubbed The Age of the Customer, customer reviews affect buying decisions more than virtually any other factor.
- 97% of IT buyers rely on recommendations and reviews when selecting business software
- 92% of consumers trust word of mouth recommendations, whether from strangers, friends or family, more than any form of advertising
- 90% of happy customers will leave a review if asked
- 72% of consumers trust online reviews as much as recommendations from friends & family
- 55% of consumers feel that “people like me” have the most impact on their buying decisions
Until now, the LMS market has lacked a dedicated review site for business that market and sell education, a place where customers have a voice, and where vendors can demonstrate that they value customers’ views. In the consumer market, positive customer reviews on sites such as Yelp, TripAdvisor, and Amazon all but ensure a successful business. ReviewMyLMS.com brings greater transparency to what is sometimes a complicated and high-stakes purchasing decision.
A Little Bit About Us
Over several years of experience running niche review sites, Ben and Teri have perfected a methodology for gathering reviews using automated drip campaigns, leveraging social networks, and deploying guerrilla marketing tactics. They’ve also developed a technology platform to automate the review publishing process. What that means for reviewers is that we are able to focus on attracting reviews for a wide range of systems and monitoring the reviews to ensure high quality.
Using ReviewMyLMS as a Vendor
Are you an LMS vendor? For information on how you can gain more exposure for your platform and help underwrite the costs of running ReviewMyLMS.com, download the sustaining sponsor brief, or contact us.